Chowdeck Acquires Mira to Power Africa’s Restaurant Tech Revolution
Chowdeck Acquires Mira to Power Africa’s Restaurant Tech Revolution
Nigerian food delivery startup Chowdeck is making a bold move to expand its reach beyond last-mile logistics. The company has acquired Mira, a restaurant point-of-sale (POS) and management startup, in a strategic push to become the go-to platform for food and hospitality businesses across Africa. The deal, announced by Chowdeck CEO Femi Aluko, marks a turning point in the company’s evolution from delivery service to full-service ecosystem enabler.
Founded in 2021, Chowdeck has quickly grown into a major player in Nigeria’s delivery space, completing over one million orders and operating in eight Nigerian cities and Accra, Ghana. Its acquisition of Mira — a one-year-old startup created by ex-Flutterwave VP of Design Ted Oladele — brings a powerful suite of tools to its arsenal. These include QR-code-based ordering, real-time inventory tracking, sales analytics, and customer engagement features, supported by POS hardware priced at ₦360,000.
Mira had already built a client base of over 500 businesses and raised $200,000 in a family-and-friends round before beginning a seed raise. With this acquisition, Oladele joins Chowdeck as Head of Product, and several Mira team members will also come onboard to develop enterprise-grade tools tailored to restaurants and food vendors.
Aluko explained the strategic rationale: “We’ve spent a lot of time building for customers. Now we’re doubling down on the vendors—restaurants, supermarkets, pharmacies—who power the ecosystem.”
This move positions Chowdeck for vertical integration, not just diversification. Unlike competitors such as Vendease, which has struggled with user adoption due to high switching costs, Chowdeck already has trusted relationships with many vendors. This could ease the rollout of new tools and services, giving the startup an edge as it aims to become a super app for Africa.
The shift, however, is not without challenges. Building and selling enterprise software involves longer sales cycles, deeper system integration, and customer support infrastructure—areas where many Nigerian startups have stumbled. According to a June 2025 PwC Nigeria tech report, success in this space depends on a startup’s ability to scale operational support and educate vendors on tech benefits.
Mira’s tech could help with that. Its platform allows diners to scan QR codes for menus and payments while offering vendors real-time data on inventory and sales. For small and midsized food businesses, this could be a game changer—if Chowdeck can convince them to adopt the system.
The timing is strategic. Africa’s food delivery market is projected to hit $2.4 billion by 2032, and Chowdeck’s expansion into Ghana (where it hit 1,000 deliveries in just two months) shows early success in scaling outside Nigeria. Plans to enter South Africa and Kenya further underline the company’s ambition.
While financial details of the Mira acquisition weren’t disclosed, the move signals Chowdeck’s intention to own more of the food supply chain—from customer orders to restaurant operations. It’s one of the few notable acquisition stories in Nigerian tech this year and could become a model for other startups navigating growth in complex markets.
As Chowdeck pivots from being a consumer-facing app to a full-stack infrastructure provider, its ability to balance innovation with execution will be crucial. The coming months will reveal whether this bold step can redefine how Africa eats—and how restaurants run their business behind the scenes.
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