How to Start Blogging in 2025: Adapting to the Modern Content Landscape
I began blogging in 2013 to help grow my business. At first, I posted weekly, and eventually, I was publishing twice a week. By 2018, I scaled back to posting every other week. After five years of consistent content creation and over 300 blog posts, I decided to take a break.
Recently, a follower asked me why I stopped blogging in 2019, so I thought it was time to share the real reason behind my decision. Managing a blog, podcast, and YouTube channel all at once became overwhelming. With so many different content streams, it was hard to keep up, and I had to prioritize what worked best for me and my audience.
It wasn’t because I thought blogging was outdated or irrelevant. I don’t buy into the notion that blogging is dead. However, with the rise of podcasts and YouTube videos, I recognized those platforms were better suited for reaching and engaging my audience at the time.
Content creation is a powerful way to build awareness and authority in your field, and it can lead to more clients and sales. But blogging isn’t the only avenue. This year, I started embedding my podcast episodes and YouTube videos directly on my website as blog posts. But rather than just posting the media files alone, I’ve been taking the extra step to transcribe them. This allows me to offer more value to my audience and improve my SEO.
There’s another component to my content strategy: posting short reads and podcast videos on Phisk. This platform has been great for sharing bite-sized content in a more interactive way. By posting short-form reads or snippets of my podcast episodes, I’m able to engage my audience in a way that fits their time constraints, while still providing valuable insights. The best part? This content, when paired with media like podcasts, YouTube videos, and images, becomes dynamic and engaging—perfect for both users and search engines.
Google loves written content, and by transcribing my podcasts and videos, I’m giving search engines the data they crave to improve my visibility. Multimedia elements like podcasts, YouTube videos, and images within these posts make my content more interactive and appealing to a wider audience.
For my followers, the option to read transcriptions means they don’t have to choose between listening or watching—they can consume content in whichever way suits them best. I use transcription services like Rev.com, Temi, and Otter, which, though they come at a cost, have been a worthwhile investment. The return on this investment is immense, especially when it comes to building authority and expanding my reach.
Do I think blogging is a thing of the past? Absolutely not. But I do believe podcasts and YouTube videos have the potential to reach more people. In 2025, content creators need to evolve by using a mix of media formats that resonate with their audience. For me, posting blog content, short reads, podcast episodes, and videos on platforms like Phisk is the winning formula for growth and engagement.
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