Give Your Brand a Face—Even If It’s Not Yours

When Tobi launched her skincare brand from her small apartment in Lagos, she had no money for ads. No fancy branding. Just her homemade products, an Instagram page, and one bold idea: let her friend Sarah be the face of the business. Sarah was lively, funny, and knew how to talk to people online. She started making videos—unboxing orders, sharing skincare tips, even showing behind-the-scenes of how Tobi made the products. Within 3 months, orders tripled. People loved “Sarah’s products”—even though Sarah wasn’t the owner. Tobi didn’t mind. Sales were rolling in, and the brand finally had a voice that people connected with.

That’s the power of having a visible face behind your brand.

And no, we’re not talking about just hiring an influencer to do a one-time post. We’re talking about bringing in someone who consistently creates content for your brand—someone who shows up online as the personality of your business.

Some companies are now doing this full-time. They bring in a skit maker, a YouTuber, or a relatable content creator who essentially becomes the face of the brand. They’re not posting occasionally—they’re building trust, creating conversation, and giving the business a human voice every single day.

In fact, some brands have gone a step further—they don’t even use real humans anymore. They use AI-generated avatars that look and talk like real people. You watch the video and you can’t even tell it’s not a person. That’s how advanced things have gotten.

Here’s the big picture:

We’re in the middle of a content-first era. People are not just buying products—they’re buying connection. And the gap between businesses that consistently create content and those that don’t is getting smaller every day.

So if you’re still posting once a month or only showing your product photos, you’re not just blending in—you’re being left behind.

Let’s be real: people still buy from faceless brands. But they buy *faster* from brands that feel human. A brand that has a story, a personality, and yes—a face.

Think about the big brands. Many of them used to post nothing but product shots. Now? They’re doing skits, behind-the-scenes videos, team intros… all because they understand this one truth: trust sells faster than tactics.

Your content shouldn’t just show what you sell. It should show who you are. What you believe in. Why someone should choose you.

And if you’re thinking, “I don’t have time to do all that,” then it’s time to invest.

Hire a content creator. Hire someone who can speak for your brand. Someone who can show up consistently. Whether it’s you, a hired face, or even an AI avatar—what matters is that your brand doesn’t stay silent.

Because silence doesn’t sell. Visibility does.