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What the Creator Economy Really Means—and Why It Shouldn’t Be Dismissed
The creator economy isn’t just a buzzword—it’s a real, thriving industry. Yet, despite its growing presence in Nigeria, many people still don’t understand what it is or the immense potential it holds. Over the weekend, I saw something that confirmed this disconnect. A young man I know creates content entirely in the Igbo language. He’s built a massive following:...
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