BREAKING: MultiChoice Nigeria has suffered a staggering 44% drop in subscription revenue, plunging from $355.93 million to $197.74 million in the financial year ending March 2025. The steep decline underscores a mass exodus of subscribers, as many Nigerians continue to ditch traditional satellite services like DStv in favor of free and mobile-friendly online streaming platforms, particularly for football and live sports. The shift reflects a growing public frustration with rising costs and limited flexibility, further accelerating the digital migration and leaving the once-dominant pay-TV provider scrambling to adapt.