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Give Your Brand a Face—Even If It’s Not Yours
When Tobi launched her skincare brand from her small apartment in Lagos, she had no money for ads. No fancy branding. Just her homemade products, an Instagram page, and one bold idea: let her friend Sarah be the face of the business. Sarah was lively, funny, and knew how to talk to people online. She started making videos—unboxing orders, sharing skincare tips, even showing...
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