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Jordan Gibbs
@jordangibbs
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News Feature
2025-04-25 03:20:07
What Brands Really Want From Influencer Marketing Agencies
Influencer marketing is no longer a side hustle—it’s now front and center in big brand strategies. When global giants like Unilever announce plans to pour half of their ad budgets into creators and social media influencers, you can bet everyone in the industry starts paying attention. For influencer marketing agencies, this shift signals a major opportunity—but also fierce...
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Amanda Okoli Writes
@Amandaokoli
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Opinion & Advice
2025-04-20 09:39:09
Why Smart Marketing is the Lifeline of Any Business
Every dollar you put into marketing isn’t wasted—it’s information. Whether it brings immediate results or insights for future campaigns, it’s always a step forward. But here’s the hard truth: many small and micro businesses fall flat in their marketing efforts. Not because they lack funds, but because they miss the foundation—understanding how people actually...
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