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Kola Fadeyi @kolafadeyi adicionou um novo artigo in Opinion & Advice
2025-04-29 07:57:03

What the Creator Economy Really Means—and Why It Shouldn’t Be Dismissed

The creator economy isn’t just a buzzword—it’s a real, thriving industry. Yet, despite its growing presence in Nigeria, many people still don’t understand what it is or the immense potential it holds. Over the weekend, I saw something that confirmed this disconnect. A young man I know creates content entirely in the Igbo language. He’s built a massive following:...

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Jordan Gibbs @jordangibbs adicionou um novo artigo in News Feature
2025-04-08 07:28:02

Trump's Tariffs: A Dangerous Repeat of History's Mistakes

In the wake of President Donald Trump’s sweeping tariff announcement, the world finds itself on the verge of a potentially disastrous economic turn. The tariffs—ranging from a 10% tax on all imports to higher rates up to 50% on select nations—are being touted as a way to protect American jobs and boost the domestic economy. But a closer look at history suggests that such a...

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Jordan Gibbs @jordangibbs adicionou um novo artigo in News Feature
2025-04-25 03:20:07

What Brands Really Want From Influencer Marketing Agencies

Influencer marketing is no longer a side hustle—it’s now front and center in big brand strategies. When global giants like Unilever announce plans to pour half of their ad budgets into creators and social media influencers, you can bet everyone in the industry starts paying attention. For influencer marketing agencies, this shift signals a major opportunity—but also fierce...

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Ivah Jemilade @bernier_alicia adicionou um novo artigo in Opinion & Advice
2025-04-15 08:57:45

Why We Need a Reality Check

Let’s face it — we like to talk about money in Nigeria like it’s pouring from every corner. Like it's just there, flowing freely, waiting to be grabbed. But here’s the truth most of us don’t say out loud: it’s not. Not really. We carry on with this illusion of abundance, yet deep down, we know the numbers don’t add up. And the numbers don’t lie....

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