Many people are letting emotions cloud their judgment when it comes to the recent drama surrounding Veekee James and a designer allegedly copying her work. While it’s natural to defend someone you admire, business—especially in today’s social media age—operates on strategy, not sentiment.
Here’s the truth: in fashion, smaller brands that mimic successful designers can pose a serious threat, no matter how established the original brand is. It’s not just about who came first or who is more “original.” Sometimes, the imitator uses the attention from that comparison to launch themselves into the spotlight.
That seems to be what’s happening here. The emerging designer may appear less skilled or less known, but he’s cleverly positioning himself to benefit from the controversy. He’s using Veekee’s fame as a springboard, and honestly, it’s a smart—if risky—move.
It only takes one celebrity endorsement to change everything. If a major name decides to give him a shot, and he delivers a bold, fresh design, the internet will explode. People will forget about who copied whom. Instead, they’ll say, “Wow, look what he did!” And unfortunately, Veekee could still catch criticism in the fallout.
That’s why I believe Veekee should’ve played it differently. Publicly reacting gave him the validation he needed. If she had stayed silent and let her legal team quietly handle things, he would’ve had less momentum. Instead, now he gets to be “the guy who copied Veekee”—and that alone could drive his visibility and sales.
In public relations, some individuals act like leeches. They latch onto bigger names, hoping to gain relevance by association. This designer might seem harmless now, but his entire strategy relies on the Veekee brand to boost his own.
And let’s be honest, the internet is emotional and unpredictable. The designer seems to know this—and he’s aimed his strategy squarely at a Nigerian audience that loves an underdog story. If he pulls off one standout piece for a celebrity, the same fans who supported Veekee could turn around and say, “See? He’s even better.”
Bottom line: don’t underestimate a small brand just because they look like they’re copying. Sometimes, that’s exactly the plan. In this game, staying calm, strategic, and legally smart is the best defense.
Veekee didn’t need to respond with emotion. She needed to respond with silence and strength. That alone would have disrupted his plan entirely.
Many people are letting emotions cloud their judgment when it comes to the recent drama surrounding Veekee James and a designer allegedly copying her work. While it’s natural to defend someone you admire, business—especially in today’s social media age—operates on strategy, not sentiment.
Here’s the truth: in fashion, smaller brands that mimic successful designers can pose a serious threat, no matter how established the original brand is. It’s not just about who came first or who is more “original.” Sometimes, the imitator uses the attention from that comparison to launch themselves into the spotlight.
That seems to be what’s happening here. The emerging designer may appear less skilled or less known, but he’s cleverly positioning himself to benefit from the controversy. He’s using Veekee’s fame as a springboard, and honestly, it’s a smart—if risky—move.
It only takes one celebrity endorsement to change everything. If a major name decides to give him a shot, and he delivers a bold, fresh design, the internet will explode. People will forget about who copied whom. Instead, they’ll say, “Wow, look what he did!” And unfortunately, Veekee could still catch criticism in the fallout.
That’s why I believe Veekee should’ve played it differently. Publicly reacting gave him the validation he needed. If she had stayed silent and let her legal team quietly handle things, he would’ve had less momentum. Instead, now he gets to be “the guy who copied Veekee”—and that alone could drive his visibility and sales.
In public relations, some individuals act like leeches. They latch onto bigger names, hoping to gain relevance by association. This designer might seem harmless now, but his entire strategy relies on the Veekee brand to boost his own.
And let’s be honest, the internet is emotional and unpredictable. The designer seems to know this—and he’s aimed his strategy squarely at a Nigerian audience that loves an underdog story. If he pulls off one standout piece for a celebrity, the same fans who supported Veekee could turn around and say, “See? He’s even better.”
Bottom line: don’t underestimate a small brand just because they look like they’re copying. Sometimes, that’s exactly the plan. In this game, staying calm, strategic, and legally smart is the best defense.
Veekee didn’t need to respond with emotion. She needed to respond with silence and strength. That alone would have disrupted his plan entirely.
